Why retailers, supermarkets in the first line, do not feel obliged to communicate with their customers to communicate with them, for example, explaining why the prices of fruits and vegetables can not fall even when the media tell the news catastrophic around the price of products in production?
Excellent apples to 20-30 cents per kilo, very healthy grapes, plums, pears and melons on the same basis. On the shelves instead continues undeterred usual rate of € 1.95, 2.45 or 1.48 that goes well?
Sometimes they feel the directors of cooperatives, which explain that the fruit is to be considered only as raw material then there are the costs of handling, sorting and waste that result from transport, calibration, packaging or pre-packages, refrigeration, storage, and then transport and distribution costs. But these costs, on average 50-80 cents per kilo, remain almost unchanged throughout the year. For all categories of wholesale distribution. Consequently, the logic would say that the retailer is able to participate the occasion of the consumer low prices that a large production or give a standing request.
Sometimes happens when one or two weeks there are a few articles, promotions. But then he immediately returns to the prices that were those of the regular season that allowed producers a fair margin.
If there are urgent needs, situations that require it, the retailer will have the right to ask the price to cover its expenses and the right margin. But he has the right to make money on fruit and vegetable prices to cover losses in other sectors. Just because the prices of other sectors are less flexible in nature. If things are not so powerful lords stannoc distribution Retail fall from their pedestals and explain their reasons. But we also explain why foreign fruit and vegetable retail costs on average less than in Italy.
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