Fabene Roberto, very good journalist when it comes to fruit and vegetables, writes on August 28, 2009 Agrisole of about IGP: ... there are great difficulties in perceiving the higher product quality than traditional IGP.
But it is not its conclusion, it is a statement of the Consortium for IGP pear Emilia-Romagna.
they have ever asked all public and private administrators as a way to promote products has IGP when no one in Italy knows the true meaning the initials do not mind local IGP three times? But also remember that when the acronym stands for Protected Geographical Indication do not know anything yet.
With so many funds available for the promotion of agricultural products is not in our own mind nessunon to make a good campaign to inculcate the consumer what it means to produce a product marchiabile PGI or PDO?
I do not want to be bad but I suspect that after completing the sales department of many agricultural associations first, second and third degree with a staff that is paid with funds from the promotion (which does everything except personal promotion) there are never funds for the true advancement!. They know even the illiterate advertising to mention a spot in the merits of a product without the consumer knows the nature of that value means lack of success and money thrown to the wind.
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