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Waste shameful to CAAB Bologna

who believes that white elephants exist only in the south of Italy is wrong: one of the biggest lies just beyond the ring road to Bologna. This is the "new" food center but focuses mainly on fruit and vegetable market. It 'a megalomaniac structured so as to leave stunned that get in the car. If he abandons the car to do some stretches on foot is assailed by anguish because the distances from place to place are lost. Fortunately, the administrative offices are located at the center of the Vu, which facilitates role of the director but it puts a strain on buyers to go around all the stands of a market that serves a city dweller does not even half miliione road almost as much as his colleague in Paris, which is ten times that number, cioò 4 million-5 million.

If anyone says that Bologna is that Stan regions within 100-200 km can be answered in Paris that same distance to reach 15 million mouths.

What's more is that the anger is now a desert that is in front (because the structure and largely untapped) was entirely predictable at the design stage of the market. Already the law, which financed the new fruit and vegetable markets was out of the story in 1993. Even more important as the creation of structures and committed itself not only expensive, it was a total madness
in 1998 when the Municipality of Bologna began the study. Resistance from traders and commission agents was indeed lively.

But it was the throat area, very central, the old fruit market that now was in a central area piuttsto appettitevole. After years of degradation and invade scum of all kinds in these parts is emerging dirigenzizale fact the area of \u200b\u200blocal government.

from design to date, as any serious study would have predicted far in advance, the amount that passes through the market declined by 4 million of pounds to 3 million tons. A drop of 5,000 trucks a year missing to make it less burdensome and management of the market that it would have been in deficit even with the original quantity of 20,000 trucks a year. Hence, they are wrong

the legislature as well as the town of Bologna. But nobody is interested in the viability of a public investment, at least not in Emilia Romagna, with its red administration. I say this because in other cities (see Verona, Turin, Padua, etc.), with the incentive of the law and funding of the state, arose as a result of new markets. But all the more reason, more functional, less megalattici. In Bologna, the financial hole this administration would be open from an abyss if he had not intervened from transforming the entire area around the market in huge building plot. With this trick at least part of the disaster is mitigated and, indeed, who benefits from it are the usual friends of friends. We know who loses: the taxpayer industrious and honest!

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a mockery of the goal

I look directly at the point that the supermarkets sell both traditional retail shops and markets. At least as regards the fruit tease consumers.

Let me explain with two extreme situations, but significant:
1) The quality offer remains unchanged both in origin, as in the gauge in the selection but the price remains unchanged despite the lower purchase costs in many cases.
2) The price falls but the quality more than price decreases. You get almost scandalous to offer goods, small, old, and hail battered, immature or overripe.

With these techniques do not improve promotion and sales. The buyer gets nervous and moves away from fresh produce. In this area you do not understand and did not even study the mentality of the consumer, who wants nothing more than a clearer relationship between supply and demand.

Why would you make real discounts? Same products at lower prices, or lower price with lower quality but with an explanation of why and why not?

Too much is still mistrust the people against the trader almost always seen as a speculator. Why is not it the relationship with the producer who also does not give anything?

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Unaware

In view of the enlargement on 1 January 2010 (from 10 months) Commercial agreements with all EU countries bordering the Mediterranean, all the countries of North Africa were well rappreentati to Fruitlogistica, most fair commericalizzazione the world in terms of fruit and vegetables.

visiting their pavilions there is the perception that no one has in mind the huge opportunities that will open up their products in Europe. But above all, one senses that the rest of the world arrive unaware that goal.

It's like with the advent of China in world markets. For 10 years he knew the date of commencement of the free movement of goods introduced by the WTO including the admission of China into the circle. But the impact of the large amount that China poured on world markets was formidable and many cried foul. The few who were prepared belatedly challenged the protection measures introduced by some governments, encouraged by certain categories of production.

The fruit and vegetables makes no difference. In 10 months, our world will change radically, and again you will cry foul. Although the markets are opened up each other and create new markets for certain of our products well preserved in refrigerators and prottetti weather climate such as apples, pears, kiwis etc etc.

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The government makes things worse

I heard Obama's speech just now. It reminded me a little story I tell here because it seems to me very accurate even if a small scale, very small indeed:

A small village in northern Italy was an important export market for the production of fruit and vegetables with a well-known. Flocked there valuable products.

But over the years, production was reduced significantly and exporters disappeared from the scene leaving trails of families in debt and misery.

For years the government, which owned the fruit and vegetable market, witnessed a decline in the sector and when the situation became tragic, even with the good intention of saving jobs and took matters in hand and with taxpayers' money began to organize the improvement of the situation: It was built a new market, called from an install on technical systems sophisticated evaluation of the quality and pricing and a new, modern marketing cycle began.

But as the government is made up of men but not men responsible for year after year operating losses accumulated without the decline of the sector being restored but rather, suffering increasingly from the finances of the entire community. Today, after years of slow bleeding, the activities market are reduced to one fifth or one sixth of what were the good old days and the town has found a job and wealth in many other areas.

Obama comes into play just at the stage of decline. As the council of that village so he thinks he can heal with his administration of the finances of his country and perhaps the world. His most significant sentence pronounced in the inauguration speech was "the market will also be nice but does not work except under strict control." Apply his recipes, which on paper they all look good, and after a maximum of 5 years all we will see, as in the case of fruit and vegetable market town, to their utter failure to back the reins to see who know how to drive an economic reality that works.