About promotion story here was one anecdote that I lived one of my co-workers when dealing with a consortium of Chianti region of Tuscany.
A group of tourists who had come to Italy to learn more about the famous wines of the various production areas, while walking in downtown Florence before tasting on the spot asked their guests when we go in Tuscany?
If so give me so many inhabitants of the earth conoscno Italy, few know the names Florence and Tosca, few have an idea of \u200b\u200bPuglia Pecina (for example). Click
promotion abroad of a typical product of a region has therefore meaningless, at least in my opinion. I'm money poorly spent. I happened they were private interest could acceptable but being public money this way of proceeding is called embezzlement.
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