the event has confirmed the viability of the industry despite the negative impact of the global crisis also on a food industry that a year ago, he still hoped the edge disasters caused primarily by financial systems. The number of exhibitors has remained almost unchanged and that of visitors has risen from 50,000 in 2009 to 53,000 in 2010 (ndfiera).
ITALY dominates the machinery sector is very active in the sector of IV and V range and has invested so much doubt as both regions as well as private institutions and commercial firms. This raises the question whether they have invested well! How
communication seemed more lively southern organizations managing to attract attention with press releases timely and rich in content. The North seems more firm and despite the heavy losses in turnover in all sectors and all markets are not yet glimpsed innovations in marketing and marketing. The signal given by the organization that gathers FROM projects around giving all the important players in the marketing of apples from the Trentino Alto Adige did not give them inspiration in Emilia Romagna, in the other regions protagonists that Piedmont and Veneto. Maybe you can read as the first important steps towards index the program of unification of some of the activities of three major fruit and vegetable producer organizations that are UNAPROA, and UIAPOA UNACOA. But even the President of CSO Paolo Bruni, on opening the meeting with the Minister Zaia, stressed the need to focus on national strategies to give breath to the sector in crisis edha added "In this particular economic need a contingency plan Strategic impartial to give new impetus to export fruit and vegetable
the impression that people like me are not limited to tread the halls Italian and visited with neighbors but great waste of energy everything else going from Spain, France, Germany, Ukraine, Russia, Argentina, Brazil, etc. etc. not to mention Egypt. the impression I was saying is that our competitors are in a more unified system by launching signals united and well motivated. For example you can see everywhere and lots of the beautiful and fresh fruit on display, which is lacking almost entirely in the Italian pavilion. Of course, everybody knows that Italy produces excellent fruits and vegetables, but so do the younger generation of business that increasingly visiting Italian production centers?
How many of these buyers know they still know the Italian and English not to speak English?
the Italian strategy to resume the chimney of success could be the one already suggested by Prof. Pirazzoli University of Bologna at the conference of October 2009 peschicolo of Cesena and somehow invoked even by Paolo Bruni focus future investments on construction and public disclosure of marks system, systems, regional, district or nation in the world that have a framework for positive if more united and visible of the great Italian power that still has no equal when you consider the vastness of production, automation, technology and Know How general.
The public capital today for the individual production entities for their future trade policy could serve to strengthen around the world the image of a country's important, healthy, reliable and efficient. Within this framework, each company would be fertile ground for their policies and ricinoscimenti based sull'immagione positive and provides a system that works. Within a few years Iatlia could regain its leadership in a market that runs from Casablanca to Moscow, but also from New York to Hong Kong.
