And here we go again. Consumers desperate for the confusion that reigns in the world of food distribution are the politicians to offer ingenious solution. They take the fly slogan coined by the media recently, farmer's market, market, or even a friend Zero km, to offer top with taxpayers' money, yet another solution that does not come from market is doomed to fail as soon as these public funds do not come anymore.
So it happens with all the organizations of producers are not standing with its own resources but with state subsidies (or the European Union which is the same thing) but rarely operate under the laws of the market.
talk about the initiative recently called MARKET FRIEND that promises to reach consumers with the help of thousands of retail outlets, organized by the municipal or even amministgrazioni Organize by using the same public space, portions of the overall market or even thousands of structures semiutilizzate consortia of landowners scattered throughout the country.
Anyone bought all these years by the farmers going to their house will understand that this is a very special offer: a mixture varied between quality indoor, outdoor, service and price. Rarely, the product was presented with all the trappings of the law as regards hygiene and health, rarely with regard to size or packaging. Nevertheless there are good reasons to buy from the farmer especially if you attended regularly during the campaign more or less long. As riguarfda the price would be discussed.
So far so normal. But when you put the CIA or the mayor or to ensure the authenticity, proximity and of course the failure of the quality is inevitable. Unfortunately it is hidden and lasted for years and years with the help of supplements and various concessions to avoid involving the good name of the administrator who had the good idea first.
This has a logic: The consumer is now almost always in need of services that the individual farmer can not offer: to be near, always accessible and always stocked, offering a range of choice to ensure the needs of a few days. These are all things that the farmer can not make if you sell only the product of its production as the formula of the farmers' market or promises zero km. We think of the fruit: those who are not producing citrus in the north, the south who is not producing quantities of apples and pears.
So there will soon be the split between those who do not sell enough and retires and who is organized and offers a wide range. To do this must go on the market and therefore is not what is said at the start: the guarantee that this product harvested and controlled by the person becomes the dealer do not have a license and while not paying taxes.
Just make a serious investigation of the results of "farmer's markets" that have been activated in the past two years. Based on my own research I can confirm this date. The conclusion is that once the state replaces individuals, once again failed to respect the laws of the market. Unfortunately none will in a few years the courage to cut off funds to these initiatives because all the directors think the votes of the electorate and can not afford to publicly admit their failure.
